Localised everything
but the conversation.
The ads, the checkout, the currency and the delivery promise all speak their language. Then a human picks up and it is English. A voice agent answers in whichever language they open with - live in two weeks.
THE ONE STEP YOU DIDN'T TRANSLATE
Everything is localised until a person answers.
You already pay to reach these customers in their own language - the campaign, the product page, the checkout, the returns policy.
The only step still in English is the one with a human in it, and it is the step that decides whether they order again.
AND THE INBOX IS MISLEADING YOU
Writing English is not
the same as speaking it.
Your helpdesk is full of clear English from customers all over Europe, and everyone concludes the language question is handled.
Typing gives them a dictionary, a translator tab and as long as they need. A phone call gives them none of it, so the ones who would have called simply do not.
WHICH IS WHY NOBODY FLAGS IT
Nothing in your dashboard says “wrong language”.
There is no ticket type for it and no survey question about it, because the customer who was not comfortable calling never became a contact.
What you see instead is a market that emails more than it phones, and a repeat rate slightly below home - neither of which looks like a language problem.
What Sabato can take off your team
The calls your existing customers already make, answered in the language they made them in.
Where Is My Order
The most common call in every market you sell to. Answered in theirs, confirmed in writing.
See the workflow →Managing Returns
The conversation people least want to have in a second language. Booked on the call.
See the workflow →Pre-Sales Consultation
The question that decides the order, answered without either side guessing at vocabulary.
See the workflow →Post-Delivery Feedback
Ask how it went in their language and you get an answer. Ask in English and you get silence.
See the workflow →Success stories
What happened in the first month on the line - measured on real calls, not modelled.
“Elena handles our most repetitive calls - order status, shipping, returns - on-brand and instantly. Our team now focuses on the cases that actually need a person.”
Marco LogrecoHead of E-Commerce, Creative Cables
Questions operators ask
How do we know this is costing us anything?
Compare repeat-purchase rate by country against your home market, then compare the ratio of emails to calls. A market that emails far more than it phones is usually a market that cannot phone you.
Do we need a separate number per country?
No. One line can detect the language on the first sentence and stay in it - a local number is worth having as a trust signal, but it is a separate decision from language.
What about the languages we barely sell in?
Those are the ones this is cheapest for. A market too small to justify a person is exactly the market that has never had cover, and the agent does not care how many calls a language gets.
Does it hand over to our team?
Yes, with the transcript and the caller's intent attached. If the handover lands on someone who does not speak the language, the summary they get is in yours.
for the customers you already have
They already buy from you.
Answer them in their language.
We build it, we run it, you see the numbers. Live in two weeks.
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