Your customers
already told you.
Your search bar shows you what people typed. Your phone line shows you what they meant - and it is the only place they say it in full sentences. Call Data Intelligence is where a thousand of those conversations become something you can act on.
WHAT IT LOOKS LIKE
Every call, counted.
Every count, checkable.
Filter by category, by what they asked for, by whether they have bought before, by country. The ranking updates. And any number in it opens into the calls it came from, so nobody has to take your word for it.
Which unit fits my room
Is it in stock this week
Where is my order
Does it work with my boiler
Installation and fitting
“It’s a north-facing room, about 24 square metres, and I don’t know what size I need.”
A number is a claim. The number next to the sentence somebody actually said is evidence — and it is the sentence your product page should have answered.
WHAT THE PHONE KNOWS
Ask it anything.
It has been listening.
01 · THE QUESTIONS
You never needed a research panel.
Companies pay agencies to run panels that ask customers what confuses them. You have hundreds of customers a month volunteering it down a phone line, unprompted, in their own words - and until now none of it was written down anywhere you could count.
Now it is. Not as a pile of recordings nobody opens, but as labels you can filter and totals you can sort.
Which category generates the most calls?
What do people ask that the site never answers?
How many calls end without a person?
Which asks come from customers who already buy from you?
What changed since last month?
02 · WHAT YOU DO WITH IT
A number nobody acts on is trivia.
One hundred and thirty-four people ringing to ask which unit fits their room is not an interesting statistic. It is a missing paragraph on a product page, a size that keeps selling out, and a question your agent should be handling before anyone picks up.
The point of measuring the phone is not the dashboard. It is the four or five changes a month that come out of it.
FULLY MANAGED
No analyst.
No export. No waiting.
Four steps from the first conversation to numbers you trust. Three of them are ours. You never have to open the tool.
You say what you want to know
The questions you would ask if somebody were transcribing every call by hand. Those become the labels.
We set the labels up
Categories that match your catalogue, tiers that match your customers, whatever else you need counted. Not a generic taxonomy bolted onto your business.
You check them against real calls
We show you the labels against calls that already happened, so you can see they are right before anyone reports on them.
Then it counts everything, forever
Every call from that day on, labelled the same way, so one month can be set against the next and mean something.
Success stories
What happened in the first month on the line - measured on real calls, not modelled.
“Elena handles our most repetitive calls - order status, shipping, returns - on-brand and instantly. Our team now focuses on the cases that actually need a person.”
Marco LogrecoHead of E-Commerce, Creative Cables
Questions operators actually ask
Is this just call recording with a search box?
No. Recordings are a haystack - a hundred hours nobody will ever listen to. This reads every call into labels you can filter and count, then lets you open the calls behind any number. The recording is the evidence, not the product.
Do you analyse how the customer sounded?
No, and deliberately. Guessing at somebody's mood from their voice is not something we would want a business decision built on. Everything we label is a fact about the call - what was asked, what category it was, whether it was resolved.
Can we get the data out?
Yes. Export it, or have it pushed into your warehouse or your reporting stack through a webhook. It is your data about your customers; holding it hostage would be a strange way to earn a renewal.
How far back does it go?
From the day the agent goes live. There is no way to label calls that were never recorded, so the sooner it starts the sooner a month-on-month comparison exists.
Who can see the transcripts?
Whoever you say. Access is per person, and you can keep the transcripts open to a manager while the raw recordings stay closed.
Does this work if we still answer most calls ourselves?
Yes - the agent labels what it handles, and calls transferred to your team are labelled too, up to the point of transfer. You do not have to automate everything to measure everything.
live in two weeks
What is the question you cannot answer?
Most operators have one - why people abandon, what they ask before buying, which product confuses everyone. It is probably already on your phone line.
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